Why Brainstorming Doesn’t Really Work according to this “New Yorker” article

It’s a longish reading, but well worth it. It essentially pulls up examples from other research studies and claims that the two basic tenets of brain storming “freewheeling” and uncritical acceptance of all ideas to solve problems or come up with creative ideas may not be the best after all, and that, solo thinkers produce more ideas which can then be pooled, OR, groups of people who debate and criticize ideas often come up with a range of ideas and diverse creative solutions more often. 

Possible. But ideas and nature of the demand on creative outcrop of ideas change with time. 


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