Reading the McKinsey report on big data. They have stressed on five domains on the characteristics of use of big data and their leverage points (transparency, innovation, automated algorithm generation for decision making, stratified analysis of data, and enabling experimentation for agencies that implement them), I think makes good sense for some traditional players that have not taken big data seriously for their productivity and efficiency perspective, say education or health care sector. Things may change. I felt the way they described big data is a stronger emphasis on complexity rather than any notion of largeness in size.
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