Words to the wise: how to write a blog post

I think the most important lessons here apply to any writing:

* Short direct sentences
* Aim at 250 words or less in chunks
* Use whitespace

via Slashdot Firehose Recent by marekrr on 11/17/10

Tips for Writing Better Blog Posts# Short, declarative sentences are best.Web readers demand them.# Link like crazy.One thing that distinguishes blog posts from dead-tree journalism is that bloggers link prodigiously.Link to any other blog or website you mention. link to articles, books, products, bios, explanatory materials on other sites that you mention in your blog.Always link to information that clarifies or gives background on information and opinions in your post.# Write lessOmit all unnecessary words. The best advice I ever got about writing was from my first boss, the late "press agent" Leo Miller, who taught me a game to play with sentences. He'd keep taking out words until removing one more word destroyed the meaning of the sentence. For example: He'd take out words until removing another destroyed the sentence meaning.# Aim at keeping your posts at about 250 words.# Include complete thoughts in headlinesMost people use a news feeders like Feed Demon to scan blog headlines. They decide after seeing the headline to click into the post. Tell as much of the story as you can in the headline.# Examples:Before: Pakistan: NA body on S&T meetsHuh? Who's' NA? What is S&T?After: Pakistan National Assembly Calls Water Resource Problems the Nation's Major IssueBefore: The B. B. King BookAfter: I'm Writing The B.B. King Biography# Keep sentences and paragraphs short.# Don't take yourself too seriously.Blogging isn't brain surgery. Don't get pompous or dictatorial.# Never lose your sense of humor.# Write like it counts."No matter what your audience size, you ought to write as if your readership consisted of paid subscribers whose subscriptions were perpetually about to expire. There's no need to pander. Compel them to re-subscribe." said Dennis Mahoney on A List Apart# White space is your friend.It makes reading from the screen easier. Nothing is harder to read than a solid block of copy on a computer screen.# Use the simplest possible word and sentence structure.# Read your post out loud and make sure you don't get stuck on complex construction.If you trip on a word the midst of reading a sentence aloud, re-write the sentence.jak poderwac dziewczyne


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